Stonex India was started in the year 2000 by three young and amazingly enterprising individuals at a very young age. Just out of college….. Three brothers plunged into the unknown waters of natural stone business. At a very early age they realized the gap between customers’ expectation and reality. Industry was considered to be highly unorganized, unregulated & with lot of unpredictability. These complexities were partly due to the very characteristics of the product, being natural stone and partly also the way business was done to exploit customers for short term gains. One can say it was just not a right case study for students of marketing studying 4Ps of Philip Kotler!!!!
However today Gaurav Agarwal, as chairman looks after issues & focusing his energy in preparing the organization to be ready for future challenges, takes care of human resources, supply chain, IT & generating resources creating capacities & talents, ensuring the best of the products are sourced from across the world tying up with quarry owners in Italy, Spain, Greece, Brazil, Iran, etc in order to be ahead of competitors. Saurav Agarwal as Marketing Director is the face of the company and is busy engaging Architects, Interior Decorators along with ever demanding clients end- customers with ease ensuring satisfaction during the sales process as well as after the sales. His interface with these target groups provides refreshingly new dimensions of customer relationship. Vikas Agarwal as CEO of the company enjoys expansion of the business into new geographies, identifying new market and gaps in existing ones and ensuring such gaps are taken care of & replicating success.